TRO RETAIL TAKES THE “TRO BOUTIQUE” TO THE RETAIL DESIGN EXPO

Holly Saich Uncategorized

For the second year running TRO Retail has taken up residence at the Retail Design Expo – this time bringing the bespoke “TRO Boutique” to showcase a suite of creative technologies that are transforming modern retailing. TRO Retail, a sub-division of TRO, was set-up 12 months ago with a mission to make the retail experience more entertaining, more immersive and …

TRO & FUSE WIN NISSAN UEFA CHAMPIONS LEAGUE FAN EXPERIENCE ACTIVATION

Holly Saich Uncategorized

TRO & Fuse, both part of the Omnicom group of agencies, have been jointly appointed by Nissan to run the global car manufacturer’s experiential activation at the UEFA Champions League Final in Cardiff, June 2017. The two agencies, who have worked together for the Berlin 2015 and Milan 2016 Finals, will work together to bring to life Nissan’s innovative partnership …

TRO LAUNCHES LUCOZADE ZERO & MISSGUIDED PARTNERSHIP

Holly Saich Uncategorized

Lucozade Zero and fashion retailer Missguided has announced a collaboration, which will be brought to life through on-pack promotion and experiential marketing. Experience agency TRO is activating a multi-faceted campaign entitled ‘Zero to Pay’, which will offer consumers a multitude of perks, giveaways and discounts – all of which can be unlocked through an on-pack promotion on mini cans of …

TRO APPOINTED TO DELIVER UK’S FIRST EVER EV CENTRE

Sarah Uncategorized

Following a competitive pitch, the retail division of experience agency TRO has been appointed to deliver the UK’s first ever Electric Vehicle Experience Centre, in partnership with Chargemaster. Launching Spring 2017 in Milton Keynes, the EV Centre will unlock the true potential of electric vehicle ownership for consumers, to educate and inspire shoppers. The first of its kind, multi-brand showroom …

BMWi PARTNERS WITH SELFRIDGES FOR SUSTAINABITY INITIATIVE

Sarah Uncategorized

BMWi has announced a partnership with Selfridges to coincide with the iconic store’s first creative campaign of 2017, ‘Material World’ , which aims to educate consumers on how people can work together for a more sustainable future in retail. A ground-breaking concept for sustainable mobility, BMWi represents a new understanding of premium that is strongly defined by sustainability, and as …

TRO takes a drive on the wild side with Vauxhall

Sarah Uncategorized

This week, Vauxhall is going on safari to mark the launch of two all-new models. Experiential events agency, TRO, is delivering a unique Ride & Drive activity for visitors to Woburn Safari Park. Families will have the opportunity to experience the animal enclosures in the comfort of the New Vauxhall Mokka X or the New Vauxhall Zafira Tourer. Meaning visitors …

TRO Launches TROi & Appoints EMEA Creative Technology Director

Sarah Uncategorized

Today, TRO announces the launch of a specialist department, TROi; a global team dedicated to the discovery, development and implementation of innovative creative technology solutions. TROi aims to drive innovation and push experience marketing to a whole new frontier – bringing cutting-edge creative technologies to enrich its clients’ consumer experiences. The agency has been developing and implementing creative tech solutions …

TRO GETS THE GREEN LIGHT FROM TENDERSTEM®

Sarah Uncategorized

TRO – The Experience Agency – has today gone live on a three week consumer sampling campaign for Tenderstem® – (a unique cross between Chinese kale and broccoli) – where consumers will be encouraged to #GetTenderTonight. In its typically playful approach, Tenderstem® will be found perching on street corners on purpose built sampling bikes, where brand ambassadors will entice consumers …

IN MEMORY OF TOM GENTLE: TRO FLY HIGH WITH THE EAST ANGLIAN AIR AMBULANCE

Sarah Uncategorized

Today, TRO – The Experience Agency – was absolutely delighted to formally present The East Anglian Air Ambulance with a cheque for £3,665.87 – the result of a huge charitable effort taken on by a team of 12 TROjans in April in honour of their friend and colleague Tom Gentle. In September 2015, TRO was deeply saddened by the sudden …