ABOUT US

REIMAGINING
EXPERIENTIAL
MARKETING

We’ve been creating events and experiences of all shapes and sizes since we were formed way back in 1982. Brands are being brought to life in more ways than ever before, with the boundaries between marketing channels becoming ever more blurred. TRO brings true experiential marketing expertise to the table.

40 YEARS
EXPERIENCE

END-TO-END.

40 years of end-to-end experiential marketing expertise means TRO sees the bigger picture.

 

Be it strategic campaign planning or tactical brand activation, our talented teams continue to challenge and reinvent what the channel can do, putting our clients at the forefront of what’s possible.

 

We can guide you through all types of campaigns including launches, pop-ups, festivals, sponsorship activation, sampling, roadshows, exhibitions and conferences.

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WE DESIGN
WE BUILD
WE DELIVER

We can lead and craft a creative vision for your experiential marketing campaign, working with you from experience planning and strategy right through to production and delivery.

 

If you’ve already got your idea nailed, we can slot in seamlessly where you need support the most, utilising our in-house experiential services such as design, production and staffing to bring your vision to life.

GLOBAL
CAPABILITIES

LOCAL
EXPERTISE

OUR STORY

TRO’s story began in Norwich, UK, back in 1982, and we now have further locations in London, Manchester, Paris, Milan and Shanghai.

We are proud to be part of the Omnicom Experiential Group, a curated collection of the best experiential marketing agencies on earth spanning Europe, the Americas and Asia, enabling us to deliver truly borderless solutions for our clients.

Our teams have vast experience working at global live events such as the Olympic Games and the UEFA Champions League, as well as delivering multi-market experiential marketing toolkits, pan-European product launches and global roadshows.

EXPERIENCES
FOR ALL

BY ALL

Our mission is to create events and experiences that are truly open and accessible for all, delivered by teams of people from different backgrounds
that are more representative of the broader audience we’re trying to reach.

 

To deliver against this mission, we are actively part of multiple internal and external programmes.