We temporarily transformed flagships into radiant retail experiences

PROJECT

Vans Is Radiant

CHALLENGE

Use the store as a canvas to create experiences which drive hype for the Vans Hologram pack during Fashion Week in London, Paris and Milan.

SOLUTION

With a sprinkling of glitter and a helping of holograms we temporarily transformed flagships across three European capitals into a radiant retail experience.

Our sparkling DJ set the soundtrack, creating a buzz amongst shoppers and drawing people in. Holographic floor stickers and posters nearby helped drive traffic and awareness and carry the theme from outside to in.

A glitter make-up artist was on hand to add a shimmer to people’s look, with custom cake pops and healthy cactus water available to help energise shoppers. Cosmetic bags containing make-up mirrors, brushes and the coveted hologram stickers made for highly desirable giveaways.

Custom graphics throughout the store, combined with specially created Snapchat filters in each country, combined to create physical and virtual backdrops which drove shareability of the experience.

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