We inspired inclusion in the face of xenophobia and economic hardship

PROJECT

Always Keep Evolving

CHALLENGE

To shine a light on stories of courage and optimism within the Asian-American community, during a time of hardship when Covid-19 hit.

SOLUTION

Tsingtao is a brand that has long sought to create a community that inspires individuality and inclusion, with a strong distaste for stereotypes and labels, so our colleagues in the US curated ‘Always Keep Evolving’; a 3-part video series, telling the heart-felt stories of 3 New York City chefs going above and beyond to help their community during the pandemic, in the face of rampant xenophobia and economic hardship.

Using a targeted mix of social media, PR and influencers, the campaign was a massive success, hitting 180% of projected impressions, 500% of projected reach, and 700% of projected engagements. And most importantly, Tsingtao’s sales doubled week over week after the campaign launched.

Thanks for signing up!

Welcome to the TRO family.

Keep an eye on your inbox for regular inspiration and ideas.

Thanks for signing up!

Welcome to the TRO family.

Keep an eye on your inbox for regular inspiration and ideas.

Thank you!

We’ve received your request and will get back to you as soon as we can.

If you’re on a tight deadline just give us a call on 0208 232 7200.

Thank you!

Your submission was successful.

We’ll take a look and get in touch as soon as we can.

Thank you!

Your submission was successful.

It’s currently winging its way to our new business team who will be in touch as soon as possible.

Sign up to SHAREDX

For regular inspiration and ideas sign up here

Press & Media

Need a comment, interview or speaker?

Inspiration & Ideas

Looking for regular inspiration and ideas?

Suppliers & Collaborators

Think your product or service could help us create great shared experiences?

New Projects

Got a brief or want to chat about a project?