Our imaginative exhibition experience took delegates on an unexpected journey that got people talking

PROJECT

The Secret Garden

CHALLENGE

To come up with a distinctive, engaging concept for an exhibition stand at the SIN Congress which would create intrigue amongst – and generate foot traffic from – healthcare professionals.

SOLUTION

We truly reimagined  the pharmaceutical exhibition stand in order to create stand out in the form of The Secret Garden – an interactive and emotional experience that stimulated all of the senses.

In the historic space of the Palazzo del Casino in Venice we took a 300 square metre room and set about transforming it into a real secret garden, seamlessly integrating hundreds of plants with technological and interactive elements.

The delegate journey unfolded along a real thematic path, where scientific contents could be communicated with dynamism and simplicity. This consisted of an interactive pond-floor, a tree trunk with touch screen where each ring of the trunk section explained an aspect of the product, real bicycles connected to a virtual cycling route, a creative space to draw with the Tilt Brush and many relaxation areas where delegates could stop and enjoy the scents and sounds of nature.

Each element came together to create a joined up, experiential exhibition experience that turned heads and got delegates talking.

Thanks for signing up!

Welcome to the TRO family.

Keep an eye on your inbox for regular inspiration and ideas.

Thanks for signing up!

Welcome to the TRO family.

Keep an eye on your inbox for regular inspiration and ideas.

Thank you!

We’ve received your request and will get back to you as soon as we can.

If you’re on a tight deadline just give us a call on 0208 232 7200.

Thank you!

Your submission was successful.

We’ll take a look and get in touch as soon as we can.

Thank you!

Your submission was successful.

It’s currently winging its way to our new business team who will be in touch as soon as possible.

Sign up to SHAREDX

For regular inspiration and ideas sign up here

Press & Media

Need a comment, interview or speaker?

Inspiration & Ideas

Looking for regular inspiration and ideas?

Suppliers & Collaborators

Think your product or service could help us create great shared experiences?

New Projects

Got a brief or want to chat about a project?