We brought Christmas cheer to Sydney as our interactive shop window went viral
Touch and Unwrap Christmas Window
To bring the Christmas spirit to life whilst creating positive brand awareness.
We partnered with Saatchi & Saatchi to create a digital interactive window that brought the Christmas spirit to life at St.George Bank in Sydney.
The campaign brought the excitement of a digital wall of wrapping paper, allowing the public to move their hands across the glass to ‘tear’ through the paper. Once the ‘present’ was unwrapped, staff members appeared, presenting various gifts to a steady stream of delighted people – rewarding them for embracing the festive spirit. The entire event was filmed and made into a viral Facebook campaign.