We created an audiovisual spectacle to launch the latest Galaxy range to the European market

PROJECT

Galaxy A Launch

CHALLENGE

To communicate the launch of the Galaxy A product range to the European market in a disruptive and original way, simultaneously with launches in Asia and America.

SOLUTION

We created a unique and original format, with a double event on the same day taking place in Milan, concurrently with the global launch in Bangkok and the South American launch in Sao Paolo.

The first half of our grand reveal, in the late morning, was aimed at journalists, influencers, partners and key customers, comprising a presentation of the range and breakout areas for product testing. The second, a music and performance-led experience in the evening, was created especially for the consumer target audience – millennials and centennials – and hosted by DJ and social media personality Gianluca Gazzoli.

An imposing audiovisual system with over 128 square metres of screens provided a spectacular backdrop for both the product presentations and artist performances, with the Jologik crew, Fedez and DJ sets from Federico Gardenghi and Valentina Sartorio all creating an electric atmosphere.

In addition to the live show, we created an experiential world with distinctive zones for product exploration: the first was more traditional, with a team of 30 product trainers on hand to help guests discover over 100 devices, and the second more playful, appealing to the needs of the target audience.

Thanks for signing up!

Welcome to the TRO family.

Keep an eye on your inbox for regular inspiration and ideas.

Thanks for signing up!

Welcome to the TRO family.

Keep an eye on your inbox for regular inspiration and ideas.

Thank you!

We’ve received your request and will get back to you as soon as we can.

If you’re on a tight deadline just give us a call on 0208 232 7200.

Thank you!

Your submission was successful.

We’ll take a look and get in touch as soon as we can.

Thank you!

Your submission was successful.

It’s currently winging its way to our new business team who will be in touch as soon as possible.

Sign up to SHAREDX

For regular inspiration and ideas sign up here

Press & Media

Need a comment, interview or speaker?

Inspiration & Ideas

Looking for regular inspiration and ideas?

Suppliers & Collaborators

Think your product or service could help us create great shared experiences?

New Projects

Got a brief or want to chat about a project?