Having done all that and so much more, we recognise it’s not just about where, when or how big or small the experience is. What matters is what brings people together, and what brings people together is Shared Experiences.
We define Shared Experiences as moments that bring people together in person, online and in culture. These three separate dimensions working in tandem is critical.
Sharing in person, it’s not just about people all being in one place in large numbers, it’s about doing things together. It doesn’t have to be a festival or a sporting event, it could be at home – which is more relevant now than ever before.
Sharing online, it’s not about selfies for selfies’ sake, but creating a story that will actually bring the experience from the few to the many. And in these socially distanced times, sharing online can also be about recreating an in-person event virtually.
Sharing in culture, it’s not just about inviting influencers to an event, it has to be about finding a place of relevance and value to a community, by tapping into needs or passions, building meaningful connections.
Many brands, businesses and agencies play in these spaces, but so few have harnessed the power of combining them consistently. In combination, they are Shared Experiences, and they are much more than just a marketing campaign; Shared Experiences form our favourite anecdotes, our strongest memories and our biggest passions. And we are experts in the art and science of making those moments happen.