Our three-prong sampling campaign was both a summer sensation and a sales driver

PROJECT

Vive Le Shake

CHALLENGE

To create a stand out experiential sampling campaign that mirrored the chilled out summer vibe associated with Orangina brand.

SOLUTION

Our shaken up sampling campaign comprised 3 main parts.

Firstly we targeted London train and underground stations and built a bright summer cocktail bar for commuters to relax in deck chairs and enjoy a chilled Orangina whilst waiting for their trains, creating an impactful, highly visible beginning to the campaign in a key city.

Secondly we created a deeper brand experience – a quirky outdoor cinema for 3,500 people on Brighton Beach featuring Radio 6 DJ Gilles Peterson, enabling people to soak up the summer sun in a stunning setting and provide a backdrop for some enviable social media content.

Lastly we teamed up with hairdressing superbrand Toni & Guy to offer their clients across their 219 salons a chilled bottle of Orangina with their appointment, providing nationwide coverage in a cost-effective way.

As a direct result of the Vive Le Shake campaign, we saw an incremental 85% purchase increase of Orangina and an overall 24% increase in sales. Through our three stage approach we were able to distribute a staggering 1.3 million samples to consumers over the summer months.

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