Bringing a brilliantly bonkers phone charging experience to London, Helsinki & Amsterdam
Warp Charge SOS
To drive awareness of the fast charging capability of OnePlus’s new phone ahead of its launch date whilst creating a compelling content piece to be used for online advertising.
Leaning into the cultural fear of your phone battery running out half way through the day, we conceptualised, created and delivered #WarpChargeSOS – a tongue-in-cheek take on a modern emergency service offering a Warp Charge service to the door of those who tweeted their location – in three European cities, all in the space of just 4 weeks.
The activity allowed the brand to have a number of in-person interactions with their highly engaged virtual community whilst creating a stream of video content for the wider online audience to share in the experience.