We brought creative and immersive flair to the business conference experience

PROJECT

Molson Coors World

CHALLENGE

To deliver a two day business conference for the world’s leading brewer, Molson Coors, in order to educate and inspire the on and off trade about the brands under the Molson Coors umbrella.

SOLUTION

Molson Coors World was born out of a desire to make an existing exhibition and conference more experiential. ​

Rather than a traditional exhibition layout, we created a series of brand worlds which came together to create a coherent experience, immersing over 800 customers, partners and internal sales teams on upcoming plans for each brand.​

TRO curated 10 separate spaces that captured the essence and story of each brand through creative environmental design and experience, from DJ sets to cooking demos and tasting experiences. Some of the brands represented were Aspall, Blue Moon, Cobra, Carling, Coors Light, Pravha, Rekorderlig and Sharps.

The conference was roundly heralded as a great success, evidenced by the request to recreate and build upon the event for a subsequent year.

Thanks for signing up!

Welcome to the TRO family.

Keep an eye on your inbox for regular inspiration and ideas.

Thanks for signing up!

Welcome to the TRO family.

Keep an eye on your inbox for regular inspiration and ideas.

Thank you!

We’ve received your request and will get back to you as soon as we can.

If you’re on a tight deadline just give us a call on 0208 232 7200.

Thank you!

Your submission was successful.

We’ll take a look and get in touch as soon as we can.

Thank you!

Your submission was successful.

It’s currently winging its way to our new business team who will be in touch as soon as possible.

Sign up to SHAREDX

For regular inspiration and ideas sign up here

Press & Media

Need a comment, interview or speaker?

Inspiration & Ideas

Looking for regular inspiration and ideas?

Suppliers & Collaborators

Think your product or service could help us create great shared experiences?

New Projects

Got a brief or want to chat about a project?