Our exclusive influencer workout promoted Lucozade’s latest product to millions
PROJECT
Electrolyse Your Exercise
CHALLENGE
Build national hype for the launch of the latest addition to the Lucozade Sport range – FitWater – whilst supporting the brand’s Made to Move campaign.
SOLUTION
Even regular exercisers need motivation and fresh inspiration to get the most out of their workouts. So we created Electrolyse Your Exercise – a series of live workout and coaching sessions fronted by Lucozade Sport ambassadors Anthony Joshua and Emily Skye.
The events were held in a central London location and were opened up to key media, health and fitness influencers and LRS partners, providing an enviable opportunity for them to engage with Lucozade Sport’s key talent.
The launch garnered impressive results with 20 pieces of coverage within 48hrs and had a total reach of 273 million.
