We popped up in ancient palaces and villas to impress guests with Cartier’s latest collection

PROJECT

The Cartier Collection

CHALLENGE

To present the new Cartier Eyewear Collection to their most important customers throughout Europe in an experience befitting the presigious brand.

SOLUTION

We devised and delivered a European roadshow which visited 10 cities across 9 countries in the space of just 3 weeks.

Each city stop comprised two days of meetings in luxury locations including ancient palaces and villas, giving opticians and buyers the chance to immerse themselves in the product in a suitable setting.

Separate exhibition, live presentation and order-taking areas were designed and built by TRO, with three separate scenic kits created which could flex according to the location. This gave us real versatility when it came to piecing together this ultra premium brand experience, and enabled us to deliver a highly efficient yet impactful programme of events across multiple markets in such a short time period.

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