HUAWEI

EXPERIENCE STORE

BRIEF

To create the concept and designs for Huawei’s very first Experience Store in order to elevate them into the premium sector and enable customers to experience the brand’s values and how they translate through to their products.

SOLUTION

Our design team’s inspiration was born from the concept of framing (both metaphorically and physically) which embodies Huawei’s audience’s relentless quest to capture unique and inspiring content.

The configurable physical and digital consumer interactions within the stores which we designed to suit varying store sizes included: smart accessory walls with interactive screens, interactive digital product display tables, cafes, wellness and events zones and augmented reality product demonstration.

We also acted as an advisory council to the build agencies around Europe, working closely with them and the client in order to approve plans, materials and customer journey.

ZONES DESIGNED

LAYOUT CONFIGURATIONS