An often-overlooked byproduct of adversity is the innovation that it inspires. Virtual courtside seats, livestreamed concerts, and Zoom happy hours were just a few of the new experiences that consumers embraced in 2020. Yet while these experiences often provided little more than a short-term distraction, the desire to escape the solitude of home life remained.
Netflix is a company that has always found innovative ways to disrupt the norms and create new ways of operating. While the content streaming giant was flourishing as a staple of quarantine life, it seems fitting that they would also figure out a way to safely entertain consumers outside of their home and away from their electronic devices. To celebrate their hit original series, Stranger Things, Netflix created a “Drive Into” experience. Not to be confused with a drive-in experience, the “drive into” promised to immerse guests in the series’ fictional town of Hawkins, IN, all from the comfort and protection of their own cars.