Brand activation in pubs and restaurants is not new news, and there have been some brilliant examples of where outdoor spaces have been elevated, and customers delighted, through creative and considered visual experiences. Be it a sea of orange from Aperol, or dare I say it, our own on-trade visibility programmes for various brands including Grey Goose and Aspall Cider, that capture and bring alive the brand at the point of purchase through disruptive POS, installations and outlet takeovers.
There are a mass of outlets desperate to be supported this way right now, underpinning their real need to drive footfall over the next few months and beyond, so let’s help where possible, and get your own brand visible with your own sea of colour throughout the summer at the same time.
I’ll raise a glass to that.
Cheers!