In-store Brand Environments, Interactive Window Displays and Pop-up Shops
The retail environment is experiencing transformational change. As sales move online, people are looking for something different from the physical retail space, from value-added experiences such as retail entertainment or education to a more personalised service, or simply the best price.
We are driving innovation in retail, creating a retail experience that goes far beyond the traditional transactional relationship between retailer and shopper. We catch shoppers’ attention with interactive store windows, entertain people with interruptive pop-up shops and provide knowledge-hungry consumers with accurate information via highly trained, enthusiastic in-store staff.
Experiential retail began with a few progressive brands rethinking how people wanted to shop. It then grew exponentially as brands and agencies created pop-up shops as an innovative way to draw positives from the struggling High Street during the economic slow-down.
Now experiential retail has become a vital marketing tool, setting brands apart from their competitors at a key point in the sales process. As more brands realise the opportunity presented by this sophisticated form of experiential marketing, we are continually raising the game for our clients, making the retail experience more entertaining, more immersive and more relevant to both the brand and its consumer.