BMW

PGA CHAMPIONSHIP

BRIEF

To create a memorable on-site experience for fans, at the 67th edition of the BMW PGA Championship – the first full capacity event after Covid.

SOLUTION

With a sustainable ethos at the heart of our experience, we designed and produced the stunning BMW Pavilion, creating a visually impactful central feature at the heart of the Village that housed multiple experiences including our ‘Putt to the Test’ challenge and ‘Drive Like A Pro’ golf sim.

With the new all-electric iX3 creating a suitably future-looking owners-only shuttle service, and the debut of the ‘Best Seat in the House’ in the 18th grandstand, we succeeded in creating a truly memorable experience with just a 7-week turnaround, which exceeded expectations.

25,000

ENGAGED VISITORS

4,000

CONTACTS

900

LEADS