We took centre stage at the PGA Championship with spectacular displays and experiences

PROJECT

BMW PGA Championships

CHALLENGE

To showcase BMW’s extensive range and create a new and exciting range of experiences for fans in The Championship Village each year in order to drive leads and engagements.

SOLUTION

For the last 13 years TRO have been BMW’s chosen partner to bring to life their headline partnership with the BMW Championship. From hospitality and owner experiences through to the design and build of the overall fan village concepts, we have been the brand’s trusted end to end partner.

Recent highlights include 2018’s X-Bridge which comprised two key elements: an three hole urban crazy golf experiences around which we showcased multiple models from the X range, and X Rooftop, the Village’s newest bar which offered a premium elevated experience for key guests with 360 views of the whole site.

For 2019 we evolved the experience by creating the striking, sculptural BMW Dome which housed experiences including a mini Formula E race track, talent talks, VIP hospitality, VR experiences and live screening of the golf. BMW also wanted to reward their owners with additional perks so for the first time we ran an owners’ i3 shuttle service around the course as well as hospitality with catering and phone charging facilities out on course.

Almost 110,000 visitors enjoyed the BMW PGA tournament in 2019 and over 26,000 spent 15 mins per area engaging with BMW activations.

Thanks for signing up!

Welcome to the TRO family.

Keep an eye on your inbox for regular inspiration and ideas.

Thanks for signing up!

Welcome to the TRO family.

Keep an eye on your inbox for regular inspiration and ideas.

Thank you!

We’ve received your request and will get back to you as soon as we can.

If you’re on a tight deadline just give us a call on 0208 232 7200.

Thank you!

Your submission was successful.

We’ll take a look and get in touch as soon as we can.

Thank you!

Your submission was successful.

It’s currently winging its way to our new business team who will be in touch as soon as possible.

Sign up to SHAREDX

For regular inspiration and ideas sign up here

Press & Media

Need a comment, interview or speaker?

Inspiration & Ideas

Looking for regular inspiration and ideas?

Suppliers & Collaborators

Think your product or service could help us create great shared experiences?

New Projects

Got a brief or want to chat about a project?