We created an arcade-style racing game experience at Formula E

PROJECT

iRacing

CHALLENGE

To entertain and educate Formula E fans attending races throughout the world on the intricacies of racing electric vehicles.

SOLUTION

We tapped into gaming culture to create a four player immersive video game challenging players to race Formula E cars around a virtual track.

The premise was simple – players had to manage their virtual battery levels through braking whilst trying to achieve the fastest time, mimicking the energy regeneration process that is so crucial in Formula E.

The game was displayed on a large video wall, with players positioned at podiums, controlling vehicles through joysticks with haptic feedback for additional immersion.

Steady queues behind the podiums and unanimous smiles on faces evidenced the ongoing popularity of the concept.

Thanks for signing up!

Welcome to the TRO family.

Keep an eye on your inbox for regular inspiration and ideas.

Thanks for signing up!

Welcome to the TRO family.

Keep an eye on your inbox for regular inspiration and ideas.

Thank you!

We’ve received your request and will get back to you as soon as we can.

If you’re on a tight deadline just give us a call on 0208 232 7200.

Thank you!

Your submission was successful.

We’ll take a look and get in touch as soon as we can.

Thank you!

Your submission was successful.

It’s currently winging its way to our new business team who will be in touch as soon as possible.

Sign up to SHAREDX

For regular inspiration and ideas sign up here

Press & Media

Need a comment, interview or speaker?

Inspiration & Ideas

Looking for regular inspiration and ideas?

Suppliers & Collaborators

Think your product or service could help us create great shared experiences?

New Projects

Got a brief or want to chat about a project?