We ran a global & pioneering programme for BMW as series partner of Formula E
PROJECT
BMW Formula E Sponsorship Management
CHALLENGE
To ensure that the brand’s guest and fan experience programmes excel and maximise the brand’s rights in line with objectives, and are befitting of BMW being a founding partner and Official Vehicle Partner for the Formula E series.
SOLUTION
Within our ongoing partnership we are responsible for taking the lead on the overall experience strategy and creative concepting, as well as working collaboratively with BMW Motorsport and the local BMW markets to extend the impact of the partnership in each market for both online and offline audiences.
To date this has included product reveals, immersive fan activations at BMW’s E-Village booth, orchestrating race day activities – such as garage tours and VIP laps – for VIP BMW guests, and most recently, a COVID-19-compliant influencer-led programme in Berlin to enable the brand to connect with fans who cannot be there in person.
