We ran a global & pioneering programme for BMW as series partner of Formula E

PROJECT

BMW Formula E Sponsorship Management

CHALLENGE

To ensure that the brand’s guest and fan experience programmes excel and maximise the brand’s rights in line with objectives, and are befitting of BMW being a founding partner and Official Vehicle Partner for the Formula E series.

SOLUTION

Within our ongoing partnership we are responsible for taking the lead on the overall experience strategy and creative concepting, as well as working collaboratively with BMW Motorsport and the local BMW markets to extend the impact of the partnership in each market for both online and offline audiences.

To date this has included product reveals, immersive fan activations at BMW’s E-Village booth, orchestrating race day activities – such as garage tours and VIP laps – for VIP BMW guests, and most recently, a COVID-19-compliant influencer-led programme in Berlin to enable the brand to connect with fans who cannot be there in person.

Thanks for signing up!

Welcome to the TRO family.

Keep an eye on your inbox for regular inspiration and ideas.

Thanks for signing up!

Welcome to the TRO family.

Keep an eye on your inbox for regular inspiration and ideas.

Thank you!

We’ve received your request and will get back to you as soon as we can.

If you’re on a tight deadline just give us a call on 0208 232 7200.

Thank you!

Your submission was successful.

We’ll take a look and get in touch as soon as we can.

Thank you!

Your submission was successful.

It’s currently winging its way to our new business team who will be in touch as soon as possible.

Sign up to SHAREDX

For regular inspiration and ideas sign up here

Press & Media

Need a comment, interview or speaker?

Inspiration & Ideas

Looking for regular inspiration and ideas?

Suppliers & Collaborators

Think your product or service could help us create great shared experiences?

New Projects

Got a brief or want to chat about a project?