We took VR inside the human body with a game to encourage healthy living

PROJECT

Vascular Voyage

CHALLENGE

To educate the general public and healthcare professionals on how lifestyle choices can affect vascular health.

SOLUTION

Discussing lifestyle choices can be a topic that’s hard to land with the general public, so we knew we had to create something different in order to create cut-through.

The solution was Vascular Voyage – a virtual reality, gamified, educational experience challenging players to navigate a space ship (think Inner Space!) through an artery.

Along the journey players had to manouevre the ship to avoid objects representing poor lifestlyle choices such as alcohol, cigarettes and fatty foods, whilst at the same time hitting as much of the good stuff as possible – bowls of fruit and running trainers, for example. Hitting the ‘bad’ objects caused visible plaque build up in the artery, making the journey more difficult to navigate.

This fun and engaging game was a subtle way to communicate key messages around vascular health, encouraging a positive affiliation with the topic.

Thanks for signing up!

Welcome to the TRO family.

Keep an eye on your inbox for regular inspiration and ideas.

Thanks for signing up!

Welcome to the TRO family.

Keep an eye on your inbox for regular inspiration and ideas.

Thank you!

We’ve received your request and will get back to you as soon as we can.

If you’re on a tight deadline just give us a call on 0208 232 7200.

Thank you!

Your submission was successful.

We’ll take a look and get in touch as soon as we can.

Thank you!

Your submission was successful.

It’s currently winging its way to our new business team who will be in touch as soon as possible.

Sign up to SHAREDX

For regular inspiration and ideas sign up here

Press & Media

Need a comment, interview or speaker?

Inspiration & Ideas

Looking for regular inspiration and ideas?

Suppliers & Collaborators

Think your product or service could help us create great shared experiences?

New Projects

Got a brief or want to chat about a project?