ADIDAS

We provided inspiring opportunities for Tango League creators’ to elevate their social media influence on a global scale by creating a series of innovative street-style challenges spread throughout urban Moscow.

 

Capitalising on the players’ competitive nature, the best creators over the two-day event were given the opportunity to perform on the biggest stage of all; to launch the Telstar ’18 Official World Cup Match Ball, alongside adidas’ global talent including Lionel Messi and rap star Pusha T.

 

A series of distinct zones heroed adidas’ latest World Cup kit designs, challenged attendees to test their skills against the Tango Leaguers, whilst creating unique content to share online. The event culminated in a spectacular reveal of the Telstar ‘18 using 3D holographic technology, which was streamed live via YouTube.