BMW

We conceptualised and delivered Berlin Electrified – a city-wide campaign whereby key influencers from the worlds of eSports and music were pitted against each other as part of a battle to “take over” the city of Berlin, by participating in a series of challenges, utilizing partnerships and unique product assets from Formula E and BMWi, inspiring our influencers to interact with their audiences and showcase their skills online to create a constant stream of high quality, social media content.

 

The climax of the campaign was a 50 strong, world first, all electric and hybrid convoy procession through the city streets of Berlin, led by the team leaders from each of our eSports and music partnerships.

 

In addition, we delivered a BMWi and Formula E all electric and hybrid drive-in cinema experience where loyal fans and customers could enjoy the race action during the season finale, test drive the latest BMWi range and enjoy live music from friends of BMW, Lost Frequencies.